Optimizing the Spend on Flexible Packaging
Over the past few years, packaging as a category has changed tremendously. Demand growth fuelled by developing economies as well as by the growth in e-commerce, shift towards green and sustainable packaging, significant volatility in the raw material availability and prices, are some of the key trends that have shaped the narrative in this industry.
At a high level, packaging can be primarily categorised into two key sub-categories:
1) Rigid Packaging: This comprises plastic boxes, cardboard, corrugate boxes, glass etc. Such materials do not bend and don’t change shape. The degree of protection is higher however these are bulkier and more expensive than the flexible packaging.
2) Flexible Packaging: Flexible packaging is packaging made from plastic polymers or a blend of materials such as (coated) paperboard, foil, and paper. As the name suggests, it can bend and uses less material.
